Football fans at the World Cup in Russia have had an early opportunity to snap up Celtic’s new away kit.
The French CSC twitter account spotted the new white kit on sale in Moscow with the top officially on sale from Celtic stores this morning.
New away top off the peg from the NB store in Moscow’s high end GUM department store. No sign of a Hummel shop… ???????????????? pic.twitter.com/SVfDX2DRIG
— French CSC (@FrenchCSC) July 4, 2018
In May Celtic released their new look home kit with the launch of the white away shirt timed for the school summer holidays.
Celtic’s deal with New Balance sees the merchandise available at outlets worldwide increasing sales and exposure for the club, manufacturer and shirt shirt sponsor.
It’s believed that Celtic receive a guaranteed £5m a year from New Balance as well as a cut in the sales from Celtic’s own outlets and bonus payments related to sales and the success of the team.
Yesterday Sevco released pictures of three new kits with no details of when they will be on sale or from what outlets fans will be able to purchase from.
