As the Season of Goodwill gets underway Celtic have installed new barricades at the top of the Celtic Way.
Around the front of the stadium many fans have paid money for bricks and paving stones with the names of friends and relatives who have passed away but for now they remain out of sight.
Clubs across Scotland are going out of their way to keep connected over the Christmas period with multi-millionaire Aberdeen chairman Dave Cormack making 200 personal calls to supporters to check on their welfare. At Celtic a different type of welfare is in operation as the club gears up for Christmas Jumper Day and the re-opening of club shops on Saturday.
On the club side of the barriers there are statues of Brother Walfrid, Jimmy Johnstone and Jock Stein, three men that connected with the fans, the ordinary people who make Celtic what their marketing department brand More Than A Club.
In a few hours’ time an empty Celtic Park will stage its last European match of the season but it seems that the club wants to be at more than arm’s length from the customers than maintain the fancy salaries behind the barricades.
— Scottish Sun Sport (@scotsunsport) December 10, 2020
— North Curve Celtic (@NCCeltic) December 10, 2020
? You can find your nearest store and check our updated opening hours here ??
— Celtic Football Club (@CelticFC) December 10, 2020