On April 19 McKay will start work with Celtic, taking over as CEO from Peter Lawwell on July 1.
While Celtic appear to be reliant on Alcohol or Gambling firms for shirt sponsorship the SRU appear to have tie-ups with most major firms in Scotland including Royal Bank of Scotland, Tennents, Reg Vardy, Guinness, Scottish Power and Mitsubishi Motors.
Commenting on the deal on the SRU website McKay said:
I am really proud that we can continue to work with BT as one of Scottish Rugby’s Principal Partners.
Every business in the country has been challenged by the recent pandemic and so to be able to maintain and extend our relationship with such a significant blue-chip company in BT shows the quality of their people and organisation.
I am really pleased we have been able to bring new elements into a long-term partnership and help BT reach communities, through rugby, across Scotland.
Despite being the major sport in the country by some distance with incredible reach only the minor trophy, the League Cup, has a sponsor with no company wanting their brand associated with the four divisions of the SPFL or the Scottish Cup.
BT extends partnership with Scottish Rugby to 10 years.
— Scottish Rugby (@Scotlandteam) April 7, 2021