Back in 2012 The Herald announced the death of Rangers Football Club.
Today their small niche sector of online readers were celebrating the 150th birthday of the club that they had mourned a decade earlier!
The Herald was never a newspaper to be described as a chip-wrapper but in the digital age it is impossible to bury bad news, there is a digital footpath for everything with the 13 June 2012 front page obituary easy to find online.
Since they embarked on the Great Survival Lie the fortunes of the Herald has crashed through the floor.
Transferring over to the digital age- giving their copy away of charge hasn’t been kind to the Glasgow publisher with just 4.3m page views during March, as recently as January they claimed 5.1m page views but with football results going the wrong way even their digital audience are clicking less frequently.
What the next decade holds in store for the Herald and the Tribute Act is anyone’s guess, the good old days prior to 2012 are unlikely to return any time soon.
CLICK HERE for The Herald’s digital traffic.
Rangers and the four lads whose dream lives on 150 years later | ? @Chris_Jack89https://t.co/2RU0Fb9qsc
— Herald Sport (@Herald_Sport_) April 12, 2022
No wonder this paper is going down the tubes with folk losing their jobs left, right and center.
— ? Gastro Celtic ? – ??? (@Gastro_Celtic) April 12, 2022
Glasgow Rangers were liquidated in 2012, but you know that, don’t you? ?
— Stef1888 (@stef18881) April 12, 2022
Awkward… ? pic.twitter.com/H9IT0vIq7T
— Paul (@phford40) April 12, 2022
— Lubo Postecoglou (@LuboPostecoglou) April 12, 2022
I don’t think so pic.twitter.com/OCFJAaJGRc
— Uinseann ?? (@Rinty55) April 12, 2022
A two fingered insulting gesture to the nhs who were denied much needed funds by the oldco club from ibrox. Scotlands gutless media shame.
Don’t forget her majesty. Who was shafted for many millions. HH