Football Scotland is the trendy website run by Reach Media to capture the digital audience and hopefully the online pageviews needed for survival.
For many Scottish football fans the Daily Record is a toxic brand, the favoured outlet of Dave Murray as they obediently distributed moonbeams to their readers.
These days the number of people buying the Record is slightly more than the capacity of Celtic Park but by the end of this year is expected to be below 50,000. Stablemate Football Scotland is aimed at levelling up for disappearing circulation.
State of this, 1 negative slant, 1 ridiculously positive.
Meanwhile we are still effectively 10 points ahead. pic.twitter.com/SMjirUWA1Q
— Celtic_Bhoy1888 (@bhoy1888_celtic) March 9, 2023
Finding a younger digital audience is a difficult task, made even more challenging when you can’t quite shake off the Record attitude of believing that negative Celtic stories are what their target audience wants to read about.
That old audience is quickly dying out, fans under 30 have known very little other than a constant diet of Celtic success.
Last night Kyogo scored his 20th SPFL goal of the season, a very respectable landmark but rather than celebrate that Football Scotland turned the news around to the fact that he could be scoring more.
Meanwhile over at Easter Road all was sweetness and light as the second placed side in the SPFL scored a couple of goals.
Clickety click, Google Analytics reveals the market.
Should Celtic demand full publication and explanations for VAR decisions
Yes, what are the SFA hiding and covering up?
No, we have to respect teething issues
Nofan of football scotland but they only echoed the managers point that his teamates need to pick out the great runs kyogo makes more often
Celtic 1st Celtic for ever HH
I echo Unrepentant Fenians post but would also add that up until last month or so Kyogo had been guilty of not making the right runs inside the box or gambling at either front or back post when crosses were routinely getting fired across the 6 yard box.
Has he done so he could quite easily be on 30 goals by now chasing down Griffiths 40 8n a Season under Deila.
I agree though he’s making runs team mates either aren’t noticing or are unable to find the killer pass.
Looking at Ralston,Mooy and Jotas pass selections on the goals it makes you wonder why not?
I think he will smash 30 goals provided he stats fit and free of injury all the same.
The game Ange highlighted in Manueary I think where he noted the front men weren’t making the right runs is when Kyogo started doing so.
Let’s hope he continues to gamble .
Excuse the spelling Apple doing my nut in.
This sums up the youngsters with baloo tinted googles tiny minded no nothing of the game and theyd still want duffalo the flub fat lazy useless bassa or el hulkio nobody wants to see me when I get angry.
Bigots that need metal jaggy brushes to clenses 1690 out there brains for arses.
Amazing that the baloo burners can be summed up in 4 digits plus the 3 that got blown up ìn george square baloo on baloo with hunters of fireworks in their hooves crying for his soothing wand.
Lol at the daily sevco The Digger sells more copies.