In season four of their five year contract Celtic and Adidas are following the mantra of Ange Posecoglou with We Never Stop when it comes to kit and merchandise.
A year ago the dynamic duo had just released a St Patrick’s style full football kit which was anticipated to be worn in a home match against Hibs.
Flushed with the enthusiasm of the Australian boss fans rushed out to buy the kit- screaming ‘take my money’ online- for a kit that never made it from the Superstore to the Dressing Room.
After the release of this season’s barely believable home kit Adidas did the decent thing with an absolute classic kit, as plain as could be with white on white and green on green logos and sponsor brands.
Released in September it swallowed up the cash of punters that had resisted buying the home kit as well as those that wanted to double up.
— The Parkhead Faithful (@TheParkheadF) March 11, 2024
Realising that there are big volumes to be made from kit that will never be worn in action Adidas and Celtic have reached again for the Irish card in the build up to St Patrick’s Day 2024.
The shirt looks to be based on the early eighties change kit from Umbro which New Balance revived a decade ago.
Later today the latest merch will be launched- other than Adam Idah it is unlikely that any of Mark Lawwell’s 23/24 signings will be modelling the latest must-have kit for the true Celtic fan.
Shameless profiteering, but they’re not alone – Everton are similarly releasing a shamrock-based training top this week too…..
It’s not a shamrock, it’s a 4 leaf clove
The Everton one IS a shamrock.
Any Celtic fans who part with their money for this kit need there heads examined,big Pete liewell and golf heed desmond will be rubbing their hands with glee at the gullible faithful through and through Celtic fans.we need to get rid of this corrupt board not stuff more money in their greedy hands,wake up Celtic fans don’t be like the board and fall asleep at the wheel.
Why the orange stripes?