Soccer Football - Scottish Premiership - Kilmarnock v Celtic - Rugby Park, Kilmarnock, Scotland, Britain - April 16, 2023 Celtic non-executive Chairman Peter Lawwell in the stands before the match REUTERS/Russell Cheyne
Michael Nicholson is keen to improve communications with Celtic fans.
The reclusive CEO is on record as aspiring towards being ‘world class in everything that we do’.
Fans know that because Nicholson mumbled that line in his only ever media interview, in June 2023.
The CelticFC tickets Twitter account hasn’t tweeted since December 2024. That was to announce that they were closing over New Year for a holiday.
They have never returned. Last season they retweeted some Matchday guides from the club but absolutely nothing off their own back. And not even a retweet this season. Zero.
The Twitter account has 108,000 followers, Celtic have over 50,000 Season Ticket holders.
The club also has a board that treats customers with utter contempt.
In the commercial world it would be called after sales service.
THE ONE WAY RELATIONSHIP IN THE CELTIC FAMILY
Only one issue engages Celtic- sales. Extracting money from fans then patronising them. Telling them that they are part of the Celtic family. A club like no other and the rest of the slogans.
Theses days it seems that the club can barely be bothered with trying those claims.
?Your Trophy Day Matchday Guide: Celtic v St Mirren
Here is everything you need to know ??#CELSTM | #TrophyDay? | #CelticFC?
— Celtic Football Club (@CelticFC) May 17, 2025
With multiple ticketing issues for the Scottish Cup semi-final against St Mirren Celtic Tickets said nothing. As ever SLO John Paul Taylor delivered the apologies.
Celtic is of course shaped entirely by Peter Lawwell.
His attitude runs through every area of the club.
Every employee was either appointed or promoted by Lawwell. If it wasn’t him it was by his clone. Mute Mike the CEO.
Nicholson has been draining the CEO salary since September 2023, in that time he has carried out two interviews for Celtic TV.
It seems that drooling over the appointment of Wilfied Nancy twice inside three weeks has confirmed to Nicholson that communications are best avoided.
Brian Unity Wilson has become the voice and face of Celtic since January 5. The date that Nancy was binned.
Promising much and delivering little, or nothing. Which could be applied to any Labour politician of the last 50 years.
Contempt seems to be in the DNA of Celtic, at some stage this month that will change as they switch mode. It is called Season Ticket Renewals.
The Celtic Fans Forum held the last of their quarterly meetings in May 2025.
Celtic communication is at rock bottom because that’s what Desmond and his cabal want get rid of Desmond and his cabal problem solved ,stop giving them your money