GLASGOW, SCOTLAND - AUGUST 23: Peter Lawwell (L) and Michael Nicholson at full time during a William Hill Premiership match between Celtic and Livingston at Celtic Park, on August 23, 2025, in Glasgow, Scotland. (Photo by Craig Foy/SNS Group via Getty Images)
Celtic are marketing a pin badge illustrating Daizen Maeda’s overhead kick in the Glasgow Derby as part of an O** F*** victory.
Celtic fans are sickened by that term, since the turn of the century the phrase Glasgow Derby has been preferred to describe the geographical relationship with both Ibrox clubs.
While continuing to renew the trademark and patent on the O** F*** all of Celtic’s own content refers to the Glasgow Derby.
Across the city they revel in the phrase. Just as they cling on to anything that links the current club to the one that died in 2012 owing 276 creditors.
That branding went to ridiculous lengths in April 2022 with advertising boards around the stadium as well as a branded walkway when the players emerged from the tunnel.
With Celtic winning 2-1 thanks to goals from Tom Rogic and Cameron Carter-Vickers that stunt was never repeated.
There is no doubt that since July 2012 corporate Celtic has been greatly attacHed to their city partners. The fear of no club playing out of Ibrox exporting their hatred and intolerance caused many a sleepless night in the Celtic boardroom.
Now, 14 years after that nightmare scenario passed Celtic are happy to get on board with their favourite branding.

Show your support for Daizen Maeda’s sensational overhead kick for Celtic in the Old Firm Victory on May 10th 2026.
Almost certainly none of the £8 will go towards funding the new look first team squad required by Martin O’Neill.
As the club has done for years signing players will be funded by player sales with Michael Nicholson looking at bringing in some big deals in the coming months.
THE GREAT CELTIC SELL OFF
During 2025 he became the hero of the boardroom by selling off Kyogo Furuhashi, Adam Idah and Nicolas Kuhn.
As well as making the SPFL Premiership a more exciting product those deal contributed greatly to Brendan Rodgers’ decision to resign in October
This summer Nicholson is looking to sell Daizen Maeda, Arne Engels, Reo Hatate and Alistair Johnston. Other sales will be a bonus.
Selling that quartet should raise the best part of £50m, more than enough to cover the expected loss of Champions League income through a Play Off exit. Celtic have failed in seven of their last nine ‘attempts’ at qualifying for the elite competition.


Old Firm (sic) and The Celtic Board go hand in hand.
They have about as much relevance as each other given that one half is dead and the other is moribund.
Perpetuated by lies and self interest.
Shame on them.
Celtic, Parasite Board, read mine and 1,000’s more lips………..
NOT A PENNY MORE !!!!
£8 for a pin badge of a player who will not be wearing the Hoops next season cos you’ve cashed in on him.
Absolutely shameless profiteering.
He wants to leave , celtic not cashing in, he played for 7 weeks of season, right to let him go
When is our CEO stepping down? I’ve heard plenty rumours, but nothing concrete.
I asked the Celtic Fans Collective about calling out the continuation (of Rangers FC) lie. I was told by the guy who answered me that “…..in his experience there wasn’t much appetite for it.”
I think there is, “appetite for it”, but I’m powerless to act alone.
Everyone involved with the continuation lie throughout Scottish fitba and the media and others know it’s a lie. It’s provable that Rangers FC went bust in 2012 and entered administration then liquidation in that year. Simply trace the company number of Rangers FC from its incorporation in 1899 and the new shower, initially Sevco Scotland Limited, with a new company number.
Liquidation of a company is the ‘death’ of that company and hence Celtic PLC is trading fraudulently by using the O** F*** branding when referring to Celtic PLC and The Rangers Football Club Limited as it’s a new and totally seperate entity.
‘Something is rotten in the state of’ Glasgow……and it needs to be called out. It’s time to tackle all the BS, get the cheating titles stripped and tell the truth about what really happened, the true total of the dead Rangers clean titles and the FACT that Sevco have 3 and counting whilst we’ve got 122 and counting. CALL IT OUT!