26th April 2025; Tannadice Park, Dundee, Scotland; Scottish Premiership Football, Dundee United versus Celtic;
Highlighting their new found love of fan engagement the Celtic board has included a question on pies in their in depth ‘matchday experience’ survey.
A total of 12 pie fillings are included in the survey with fans able to select their three favourites!
It is a classic example of how out of touch the club is with their 50,000 plus Season Ticket holders.
There are a hundred issues that need urgently addressed before they consider what types of pies fans will be boycotting.
Stadium catering is one of the income streams included in Not Another Penny.
The eye-witness accounts of many fans will confirm that there has been a significant drop in demand for in-stadium food.
Paying grossly inflated prices for food of a dubious quality has always drawn criticism. Even the most fanatical of Happy Clappers thinks twice about spending £6 on 15 ‘king sized’ chips.
CELTIC- THE ‘CARING’ CLUB WHERE PIES MATTER
When a club is almost perfectly run there could be a case for the pie question appearing in a Supporter Survey.
Despite the lofty ambitions of Michael Nicholson nothing about Celtic is world class.
@joe_averagejoe A subject broached at every AGM.
— Glasgowsmilesbetter (@theoldgovanarm1) November 13, 2026
Ahead of the December 1 AGM Celtic are clearly on a box ticking exercise of fan engagement activities.
A survey sounds good to pretend that you have a passing interest in your customers.
Unfortunately for Celtic they sat on their Summer 2024 for 16 months. Absolutely nothing at the club has changed on the back of that survey.
Not Another Penny cost the club something between £4.2m and £5m last season.
Celtic could almost instantly double most of their non-ticket income streams.
Replacing Nicholson, Chris McKay and Brian Wilson would result in an instant surge of spending from supporters.
Unfortunately protecting those three seems paramount to everything that the club does.
And with that approach and attitude there isn’t a single pie filling that will put a dent into Not Another Penny.
NOTE: For every £100 spent at Celtic £1.40 is paid directly to Nicholson and McKay.
@joe_averagejoe Was gutted I could only select 3 pies!
— Michael McParland (@mick_mcp)
@joe_averagejoe unbelievable Joe .. they really know how to read the room … but that chicken/haggis pie looks interesting ?
— Lenny (@lennyg1967)
@joe_averagejoe Nothing about the away ticket allocation.
— 80smusiclover. (@80smusiclover)
