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Sky Sports News v Twitter: transfer window morals

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The approach of Sky Sports News is understandable. Twitter is making them partly redundant. You might watch the channel to ogle at attractive presenters, but the key to its success was to break news and be the go-to place for all updates on sports. But Twitter gets there first now, so the pressure is on for them to find their own exclusives rather than re-hash what they have read elsewhere. And the result is often to jump at any snippet they may receive without considering its veracity first. I’ve heard so many false stories broken without being checked out this summer that I pray for September 1st. Transfer windows used to be exciting, but they are now a chore, surfing the internet for news feels like swimming upstream through a river of cow manure. Neymar was signing for Real Madrid. Manchester City were close to signing Gary Cahill. Manchester United had sealed the signing of Modric. Last week they were definitely about to put in a £20m bid for Nasri. And so on, and so on. And all this from established journalists, rather than wind up merchants on their school holidays. Were these stories checked out? Were the relevant people spoken to, or did they just run with it so the news could be out there before everyone else? After all, who cares about accuracy when the newspaper website is getting plenty of hits (in May 2011, the Daily Mail website got 77m hits)? The only option is to wait for concrete news, now that rumours and so-called exclusives have become so dubious. Speaking of which, I’ve just seen Samir Nasri in Cash Converters in Manchester. Feel free to tell all your friends.

Original article from Football Fancast

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0 comments

  • paranoidandroid says:

    Great article: You always imagine this type of thing is going on, but it seems to be even more cynical and deliberate than I thought.

  • CORRIB04 says:

    Great reading Joe. I enjoyed that. Its not often I enjoy reading football articles these days. As you say so much is just bull.

  • bhoylondon67 says:

    I have always taken media stories with a pinch of salt, being a Celtic fan it would be ridiculous not to. The situation with the scottish media is a completely different “ball game!”, they are currently linking Celtic to every player that they can possibly think of, Lennon and Lawwell usually keep their transfer targets in house, that has the scottish media pulling their hair out.

    Now that Rangers are snubbed daily by targets their owner and their manager Gordon Smith are openly talking about means the scottish medias current agenda is to link Celtic to absolutely anyone so they can throw out a few CELTIC SNUBBED headlines to appease the Angry Mob.

  • This is the best way for online news readers.

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