The opportunities that social media offers football clubs is bringing a whole new dimension to communications.
By the time the predictable BBC Sportscene pundits review the action tonight almost 36 hours will have passed since the match was transmitted live by Sky Sports.
Motherwell are a club that know the value of publicity with their You Tube channel well used to give supporters quick access to all areas of the club, for supporters of their opponents it’s pretty useful as well.
Last night using the coverage from Sky Sports YouTube viewers were able to enjoy 14 minutes of highlights from Celtic’s 2-1 win that takes the hoops to within touching distance of the Premiership title.
Almost all of the chances that Celtic created are covered in a warts and all video clip despite coming from a club source.
Watching the goals again the positional sense of Leigh Griffiths is impressive at both goals, as is the delivery from Keiran Tierney.
Rather than aimlessly drill crosses into the six yard box looking for someone racing to the front post Griffiths holds back with the delivery from Tierney tailored to exactly where the striker is waiting.
With an eight point advantage going into the split which will provide three home matches there was no disguising John Kennedy’s delight at the victory.
“It was important that we took advantage of Aberdeen slipping up last night,” the Celtic coach admitted.
“The first half performance was good, we had some good chances but we didn’t quite capitalise and in the second half we had to dig very deep but at this time of the season it is about results, that is the most important thing.
“It gives us an extra cushion but take nothing for granted in this game. With five games to go and eight points clear I would like to think we could see the job through.”
>