Celtic reportedly have evolutionary initiatives to drive the club forward.
That is the claim of acting CEO Michael Nicholson who seems to have a very strong grasp of company speak for someone that has been in the post for just 10 days.
At this moment Celtic don’t have a permanent CEO or Head of Football Operations which would seem pivotal towards planning medium term growth driven by football results.
In 2017 Celtic were given planning permission for a hotel and museum but nothing has advanced on that front with the last infrastructure investment coming in 2007 with the building of a Training Complex at Lennoxtown. Disco lights were installed in the summer of 2018.
Writing as CEO in the club report Nicholson claims:
A number of evolutionary initiatives are currently under way, to build on that success and to continue to take the Club forward.
Beyond that comment there is little in the way of strategy or forward planning in the annual report.
The club seems to be wholly dependent on player sales and supporters buying tickets and merchandise to keep turnover stable.
Having sold Kris Ajer, Odsonne Edouard and Ryan Christie during the summer transfer window there doesn’t presently appear to be much value left in the current playing squad.
While Nicholson mentions ‘evolutionary initiatives’ Celtic don’t have a QR system in place with fans including Season Ticket holders having to print off match tickets.