Fresh from the blow of missing out on their top transfer target (Ko Itakura) the Scottish Daily Express has revealed another devastating blow to Celtic.
Scottish Express Sport can reveal that the Ibrox club have moved into the top 10 in terms of club merchandise with more searches than the likes of AC Milan or Napoli in Serie A and just behind English Premier League champions Manchester City.
Rangers have just launched their new Castore kit along other clothing for the new campaign and it’s getting noticed across the globe judging by the amount of users that have had a browse online.
The Ibrox club is averaging 45,400 searches each month for merchandise. That’s 13,000 more than Celtic overall, but the analysis shows that more users have shown interest in the Hoops’ Adidas home shirt than the Rangers one.
The research has been conducted by football ticket marketplace FootballTicketpad.com, who analysed global search data to compare merchandise searches for each club that has qualified for the 2022/23 Champions League.
The very simple explanation is that Celtic fans know to go to the club store, Adidas or JD Sports where they can the latest club merchandise available in all sizes.
Across at Ibrox things are a little more complex with fans reluctant to go to Sports Direct to buy from big Mike.
Finding kit at the Castore Sports site is far from straightforward, getting any size that doesn’t include the letters X and L is tricky while matching up shirt, shorts and socks is almost impossible.
EXCLUSIVE ?#Rangers way ahead of #Celtic in merchandise searches as Ibrox club hits Europe’s top 10https://t.co/9OSnqsXytz pic.twitter.com/2v5a9cJv4P
— Scottish Express Sport (@ScotExpSport) July 5, 2022
? What now for Ange?
Ko Itakura Celtic deal dead as Japanese defender goes back to Germany in permanent deal from Man Cityhttps://t.co/8tRaYgnAZG pic.twitter.com/WLA2Iu5vW7— Scottish Express Sport (@ScotExpSport) July 3, 2022
The Scottish Daily Express recently attempted to rebrand itself with an online presence, editing the Sports output is the responsibility of Lindsay Herron.
With less than 10,000 followers on Twitter after 11 years on the platform Herron has a bit of work to do to recapture the glories of the Express which was the biggest selling daily paper in Scotland in the sixties. Scottish Express Sport has less than 1,500 Twitter followers.
Despite having four decades in newspapers to call on the digital age appears to be quite a challenge for Herron and the team at The Express despite four decades covering Scottish football for a variety of newspapers either side of a decade as Media Chief at Ibrox.
What a summer Sports Editor Lindsay is having #outstanding
Rangers £50m windfall from Europa League https://t.co/wdMZo3QuYN
— Joe McHugh (@videocelts) July 5, 2022
Clicks, searches and likes are not the same as actual sales. The only people that make money out of those are the people that sell advertising slots that are linked to them/triggered by them. Rangers certainly won’t. You would think a proper journalist, even one that worked for The Express (if that’s not a contradiction in terms), would know that.
Who knew that all those Russian bots supported sevco…? 🙂
Every day that passes without them signing anyone , the they’ve beat us to something or they’ve bettered us on another thing headlines just get more desperate
Jota signing on Friday has triggered a lot of these hacks like you wouldn’t believe
Funny as F*ck
The bending down and licking the rear end of the newco club is embarrassing, they have no money they have signed nobody and they are spending more time in court than many barristers, if you can’t make balanced reports on all clubs please don’t make any, it’s cringe worthy
Another Daily Tripe outlet, whom very few people have any interest. Down the Tubes.??
Really, this daily diet of pishful thinking and succulent bollocks is getting tiresome.
I know it means a lot to the sevcvnts but they are morons and imbeciles who believe anything they’re told if it’s feelgood about the klub and they’ve nothing else to look forward to.
Nothing else to say on the matter except wonder what next fairy story will be.
Lol classic Zombie stuff. Oh how we feel their PAIN.
What was the manager thinking entering our b team into the
Pre season retail clicks cup.
Jeeez Ange must go
Ha,ha,ha,ha,ha,ha,ha,ha,ha,ha,ha,ha,ha,ha,ha!
It would be an utter embarrassment to be associated with the toilet drinkers.