Neil Doncaster and Ian Maxwell believe that the mad aspect of Scottish football can be used as a selling point.
Mad can be interpreted in a couple of ways but as the ultimate legislators the CEO’s of the two main football authorities are to apply the rules and laws to eradicate one form of madness.
With Celtic winning 15 of the last 19 domestic trophies there is an obvious lack of a competitive element in the Scottish game, just past the two thirds mark of the season the third placed club, Hearts are 34 points behind Celtic and 24 ahead of bottom placed Dundee United.
A new and exclusive broadcasting deal with Sky Sports starts in season 2024/25 which looks kind of restrictive but despite that BBC Scotland is reporting an exciting mad future for the Scottish game:
Both Doncaster and SFA counterpart Ian Maxwell feel the unique appeal of Scotland’s game will be a key selling point.
“It’s mad,” Doncaster said. “It’s passion, it’s drama, it’s excitement – at every turn there are stories. I think by working together we can tell those stories more effectively and engage with younger audiences.”
“It’s definitely mad,” Maxwell added. “It’s consumed at a level that’s unrivalled anywhere across Europe. It’s about engaging in the right way and driving things positively, as well as using that reach we have to make the most for the clubs.”
Earlier this season the SPFL had to renegotiate a sponsorship deal with Cinch which only involved 11 Premiership clubs.
The mad Scottish Cup doesn’t have a sponsor while the League Cup was rebranded the Premier Sports Cup then the Viaplay Sports Cup in mid-season thanks to a deal with the exclusive broadcaster.
In midweek Sky Sports opted out of showing live two fixtures involving the top four Premiership clubs.
The LUNATICS really have taken over the ASYLUM that script is right out of One Flew Over The Cuckoo’s Nest.