NOT ANOTHER PENNY as Celtic turn to the Great Giveaway

A year ago it would have been unthinkable- buy a current season Celtic shirt for £20!

Last summer the mainly dark green with horizontal lime pinstripes was selling at £75.

At that time Adidas barely had to push their Celtic kit.

For some reason Celtic fans have had an incredible attachment to the famous three stripes.

Anything could be sold. Celtic knew it, Adidas knew it.

Over the course of a year there would almost be monthly launches. Three strips, an Irish themed one in March never to be worn and whatever else they can up with.

CELTIC ARROGANCE KILLS THE GOLDEN GOOSE

Incredibly Celtic’s executive team managed to kill off that golden goose.

They sickened fans into voting with their wallets.

When performances hit a downturn retail sales will take a slight hit.

The Celtic Fans Collective created Not Another Penny.

It formulated the feelings of many supporters. They had a campaign to get behind, the results have been spectacular, as shown by the screenshot below.

Inspired by iconic 90s kits, the Celtic Men’s 2025/26 Away Shirt is a sleek take on a classic. Horizontal neon green pinstripes pop out of the black base, creating a modern, vibrant look. The embroidered badge and performance logo are also in neon green, and the AEROREADY technology keeps you comfortable.

Celtic fans are seeing through the spin, the exploitation.

At £75 the shirt is seriously overpriced. A 50% sale at this time of year would see the excess stock cleared off the shelves.

Selling at £20 it is unlikely that there is any profit margin. It is at that price for a reason. The warehouses must be heaving with them.

By Christmas time Not Another Penny was in full flow.

Highlighting their contempt for supporters the club appointed Wilfried Nancy as manager.

The upbeat Christmas advert tugging at the heart-strings was ditched.

And even at £20 Celtic fans aren’t buying. There is nothing that you’d want to remind yourself of the 25/26 season.

With volumes crashing Celtic won’t be getting any bonus payment from Adidas. Trading in the shops across Scotland is light. The regular buyers are no longer handing over their cash.

And with Michael Nicholson as CEO nothing is changing anytime soon as the boardroom contempt is properly addressed by the fan/customers.

NOTE: At a meeting with the Collective on February 18 Brian Wilson promised a follow up meeting within a month. The Collective are still waiting.