Premier Sports go all in with their staunch look

Premier Sports aren’t holding back in their coverage of Scottish football next season.

The broadcaster has a rights package to SPFL matches but they are dependent on agreement from the home club.

Over the last two seasons Celtic are the only club to have knocked back Premier.

It is believed that a payment of around £80,000 is involved. The downside is that broadcasting requires a Saturday tea-time kick off or a Sunday start.

When the SPFL fixtures were announced Premier hadn’t held back.

The graphic was prepared, His visit Ibrox on Sunday August 9 they’ll be there for the match.

An Ibrox debut for Derek McInnes and Lawrence Shankland.

Obviously some creativity was required. But Shankland scoring a goal for his new club? And wearing a poppy on his shirt?

Clearly the Graphics Department at Premier Sports are very imaginative.

Premier Sports was once known as Viaplay and flirts around on the edges of Scottish football.

Sky Sports has first call on Premiership fixtures with Premier picking the best of the leftovers.

PREMIER SPORTS KNOW THEIR AUDIENCE

Premier has first choice for Scottish Cup ties with BBC on seconds. Except for the final which is shown on both channels.

They do have the League Cup exclusively to themselves with the group matches starting next month.

With TNT Sports covering European matches fans need three subscriptions to watch their teams competitive matches.

Premier and TNT tend to select the same commentators, presenters and pundits. Mostly led by Emma Dodds.

Celtic’s first match of the new season is being played on August 3 at home to Dundee, shown live on Sky Sports.

Matchday 2 is away to Kilmarnock on August 8 with a 1.30pm kick off for Sky Sports.

After that the League Cup and European fixtures kick in which leaves the fixtures liable to change.

Celtic will be managed by Martin O’Neill, eight days after his appointment fans are still waiting to hear from the manager and an announcement on his backroom team.