Anyone looking in on last Sunday’s Glasgow Derby would certainly have noticed the impressive rebranding.
At three different levels pitch-side advertising boards beamed the Old Firm message while an impressive archway was constructed for the two teams to emerge from.
Every article from the home club relating to the match mentioned the Old Firm with that message now getting through to such an extent that Sevco seems to be getting phased out to be replaced by the Old Firm.
With the shackles of BBC Scotland long since removed Jim Spence has embraced the new branding, it certainly seems to be catching on.
Watching Sportscene, and for all that the games have been fascinating, it’s a sad day that the big prize for the rest outside of Celtic and the Old Firm is a place in the top six.
— Jim Spence (@JimSpenceDundee) April 9, 2022
They literally bought this for one game and then binned it the very next day ? pic.twitter.com/utnmkKUWZP
— 20 Minute Tims (@20MinuteTims) April 4, 2022
Aye, it’s now official. THEY have gone from Rangers to sevco and now the Old Firm, as per their own publicity last week and their monotonously constant bleating about this name being used.
Well newbies you’ve got your wish: you are now the Old Firm.
So may it be known so may it be said.
BTW, the Old Firm is now 9 points and 23 goal difference behind Champions Elect Celtic.
The tramps are trying to hold on to our coat tails with Desmond and the boards blessing. Get them tae eff.
I have literally got trainers older than Sevco…O.F. my ar se..
Oh look there’s dermot Desmond out from hiding now that we are back on top. The man’s a coward and an old firm lover. Come out and denounce them, then turn up to AGMs then we can talk.
Jim Spence talking nonsense latching on to the so called old firm FAKE NEWS.
He of all people should know better very disappointed in IRN BRU nut.