For whatever reasons Celtic didn’t seem keen to promote the biggest story to come out of the club yesterday.
When you get comments from Dermot Desmond, Michael Nicholson, Ian Bankier and Ange Postecoglou you’d normally want to give the story the biggest possible reach.
It seems that the club was very wary of promoting the exciting news that Peter Lawwell would take over from Ian Bankier as chairman on January 1.
Nothing appeared on Celtic’s Twitter account or on any other social media platform. Four videos were added on You Tube but not one with the new chairman discussing his delight at the huge honour of taking on such an important role at the club he has supported all his life.
There was plenty of activity on Celtic Twitter with much of it involving the arrival of Yuki Kobayashi ahead of the January transfer window opening.
A fixture switch was announced, there was coverage of the four Celts at the World Cup Finals and mentions for the club’s Foundation.
Callum McGregor switched on the Christmas lights at Lennoxtown, the actual town not the Celtic training centre but absolutely nowhere was there any sight or sound of the delighted new chairman.
Below is Lawwell’s last interview as CEO, justifying a disastrous trip to Dubai with a very heavily qualified apology.