The former Rangers manager was one of the founding fathers of Charles Green’s Tribute Act in July 2012 alongside Mike Ashley’s firm.
A seven year contract gave Sports Direct access to the merchandise while the newly formed Third Division club got nationwide exposure through one of the UK’s biggest retail operators.
In July 2012 McCoist, Sports Direct and Charles Green bought shares in the club for 1p. In December fans invested at 90p per share through the Stock Market.
A year after formation some fans discovered the details of the Sports Direct contract through Rangers Retail. They claimed that the lions share of profits went to Sports Direct with some loose change returned to their new club.
A campaign was launched to boycott Sports Direct which angry bears aggressively backed.
ALLY MCCOIST- SHOW ME YOUR MONEY
McCoist is of course a true bear, except when it comes to taking money from any source.
With fan groups voting against his employers he decided to proxy his shareholding to a supporters club in East Kilbride.
The Scotsman reported:
Rangers’ share prospectus last year listed McCoist as the holder of more than one million shares in the company, and said he was in the process of adding another 70,000 to that total in a new share issue. The manager’s stake in the club is less than two per cent, and may have no influence on the outcome of Thursday’s annual general meeting.
But his gift of the proxy to the Calderwood Loyal Rangers Supporters’ Club in East Kilbride could bring him into conflict with his employers. Every organised Rangers supporters’ group is against the current board, whose re-election is being proposed at the agm – and opposed by Murray and the other three requisitioners, ex-chairman Malcolm Murray, Scott Murdoch and Alex Wilson.
McCoist will be covering the World Cup Finals for ITV and TalkSPORT.
Following a horrific performance covering the Champions League Final for TNT there is speculation that ITV may demote McCoist during the finals.
It seems that a growing number of viewers would prefer a co-commentator that can complete a sentence without using the word Fletch.
McCoist walked away from the Ibrox Tribute Act in December 2014, a few weeks before they were due to play Celtic in the League Cup semi-final at Hampden.
As manager of Rangers he lost out to Malmo and Maribor which pushed the club to administration and liquidation.
In charge of the Tribute Act he lost out to Queen of the South, Raith Rovers and Alloa in the Challenge Cup.
In the League Cup his side lost out to Inverness Caley Thistle and Forfar. The Scottish Cup brought two defeats from Dundee United with one of those defeats coming in a neutral semi-final at Ibrox.

Do I look big in this?
The video clip has a fat Sally on our Alley standing at the corner like a gossiping old rent boy with his arms crossed to hide his man boobs and pot belly. There’s an unimpressed ragman blowing a trumpet in Ally’s face helping to dry the Thora Hird placed Sevco tears. If that advert is to get you buying a Scotland top, count me out.
Aunt Sally should start counting the calories before he thinks about adding up the value of all his unethical Sevco shares, folk are likely to give the scruffy old tramp their loose change anyway.
All that gardening provided an abundance of fruit and veg, they would have been well irrigated of courshe when Ally started talking to the plants. You’d think that with all the walking away he did at Ibrox he’d be fit, but it looks as though he’s been eating the surplus harvest.
He and the onion bears are in a vegetative state at the minute due to Sevco finishing third, they are on to plums if they think they’ll do any better next season, they’re a blight on the league.
And also a blight on society.