With no new signings so far made Celtic are delighted to launch their Global Trainwear range.
It comes less than a fortnight after the Stadium range was released.
Both have been given predictable reactions from fans that are rapidly coming round to the view that Celtic are a fashion brand that plays some soccer.
The commercial push seems relentless. For fans in two minds about the Not Another Penny More campaign the evidence is becoming overwhelming.
Communication at Celtic seems almost solely to consist of trying to sell things to supporters.
Now we are beginning to realise what Brian Wilson and Michael Nicholson were angling towards when the discussed improved fan engagement.
Celtic keep a lot of their announcements away from X/Twitter. But it seems that they are obliged to use that platform as part of their contract with Adidas.
It is the invitation for a pile on.
2 kits and 4 training/sportswear ranges released since the end of last season with the away kit and no doubt some sort of trefoil range to come before September. Suprised you havent change Jocks quote to “football without Customers, is nothing”
— Mark Nesbitt (@MarkNesbitt1888) July 8, 2026
Camilo Duran seems to be close to signing from Qarabag. When he does it will be the first permanent signing since the deal for Sebastian Tounekti on September 1.
With that deal going through Celtic will become the final SPFL Premiership club to make a signing.
CELTIC COUNTING DOWN TO THE COMPETITIVE ACTION
The start of the SPFL season is less than four weeks away. As importantly Celtic have a Champions League Play Off on August 18/19 and 25/26 to prepare for.
Duran could be involved against Sporting Lisbon on July 14 but with pre-season well underway it looks like Celtic will open the competitive action with a team in transition.
Following the trip to the Algarve Celtic have home friendlies against Middlesbrough and AC Milan. Those matches could see some of the World Cup contingent return to club duties.
Fans will be hoping to see new faces in action in those matches- while keeping an eye on players moving out.
If only the recruitment department was as prolific as the dominant retail and commercial department of the club.
— Albufeira Celt (@Naka1888c) July 8, 2026
Another sales pitch
Try spending as much effort on getting players in— Leftwing Badges (@Leftwingbadges) July 8, 2026
If only our recruitment dept was as busy as the marketing/brand dept ?
— sth (@bhoy__88) July 8, 2026
Can I offer a quarter of the asking price and hope you agree?
— Jack (@J4ck_1888) July 8, 2026
I’ll monitor it and try it buy it on the cheap. If not available for cheap I will look into another market for cheaper options
— RG (@rgx1967) July 8, 2026
So many kit releases. So little signings. Got to add to that £70m sitting in the bank eh bhoys?
— sneakydave (@ciaopatsy1) July 8, 2026
The lying, the rich, and the commercial wardrobe
There isn’t much room in the wardrobe when Nicholson keeps hiding in it.
Are You Being Served? It’s a rip-off, the customer service is lousy and there are no transfer refunds.
The message to them is we’ve got the measure of you, with the same old pattern. No more time, expense or effort will be waisted, what’s in store for you is, No Sale!
Someone also needs to shine a lantern on Adidas who have ties to forced labour sweatshops in China, their brand is linked to victims of Exploitation.
Adidas are still Chan Sing their luck Poo Shin for the Mai Ling of merchandise from the “it tuuku Wei Tu Long” workers sweatshop Bill Dings.
The Fook Hing board think So Wat, we’ll Panda to their wishes, there’s nothing we’ve Dun Wong by Cha Sing the Ching-a-Ling coin.
Ho Lee Chow, Celtic fans should have an AGM Chin Wag with the board for the Wanton destruction to the club’s reputation and inform the Buddha shoulda coulda regime, Yoo Mai Go, Wok Hon!
They’re getting the square root of f*ck all from me !