Not many people in Scottish football has had as bad a season as Hugh Keevins.
Only Michael Nicholson runs him close but at least the Celtic CEO tries to keep a low profile.
Not Keevins, not a bit of it. The more he it wrong the deeper he dug in.
Andrew Cavenagh’s Ibrox takeover last summer offered a route to the promised land after 13 years of abject misery.
Keevins believed his old mate Keith Jackson that the takeover actually came from the San Francisco 49ers!
Cavenagh remains a mystery man. Little is known of his background, his wealth or his sporting brilliance.
After buying out existing shareholders Cavenagh sunk £50m into the Ibrox playing squad.
Appointing Russell Martin and Danny Rohl has confirmed Cavenagh’s understanding of football.
Regardless of all the evidence, less than a month ago Keevins was banging the drum for an Ibrox title party.
The veteran Shock Jock couldn’t resist. Celtic had a 0% chance of winning the SPFL title.
With the Ibrox Tribute Act opting out of the title race Keevins switched his emotional investment to Hearts.
CELTIC SUCCESSSENDS KEEVINS INTO DEEPER DESPAIR
At noon on Saturday he was standing by his wish of Derek McInnes leaving Celtic Park with the SPFL trophy.
Once again Celtic broke his heart. There was no open top bus parade through Edinburgh on Sunday.
Celtic prevailed again. Highlighting the complete lack of knowledge and awareness of Keevins. Not that he cares as he counts the pay days coming in from the Daily Record and Radio Clyde.
A couple of his “classics” this season! pic.twitter.com/1lY2Kg50lP
— Paul Logue (@paulloguebass) May 20, 2026
Keevins is the oldest pundit on the Scottish media circuit.
While his peers stepped aside to enjoy retirement Keevins can’t resist attention, regardless of how ridiculous he looks.
After enjoying the glory days of dining with Dave Murray, much less frequently that his peers, a world without the O** F*** has hit him hard.
Celtic have utterly dominated.
They have won 14 out of 15 SPFL titles. Five trebles in the last decade.
Earlier this season Keevins consoled himself with the belief that the balance of power in Scottish football had switched to Ibrox.
That wish looks as doomed as his other predictions.
Another administration event at Ibrox looks more likely than his dream of a switch in the balance of power.
He reminds of the character played by Dick Emery,from The Dick Emery Show.
Dick did a sketch with Roy kinnear as father&son with the son always F*****G up whatever scam was planned,the catchphrase from Emery was,Dad,I think I got it wrong again Dad.
As I posted previously,that’s better than any 10 in a row winning the league on Saturday.