Over rated, over paid and over the hill- Time up for Broadcaster McCoist

The broadcasting tide may finally be turning against Ally McCoist.

Last night he was on duty with his mate Fletch at the Champions League Final in Budapest.

For many with access to other stations any commentary not involving McCoist is preferred.

The same old routines and cliches were trotted out such as mentioning Fletch at the end of every third sentence.

Anyone watching and listening to TNT coverage already knows who is the commentator.

It is all to give the coverage a matey production. A couple of top lads down the pub sharing their insight and knowledge with the great unwashed.

THE UTTERLY UNBEARABLE ALLY MCCOIST

Ab-sha-lootley Fletch. I’ll tell you what. I have to say.

And of course saying things twice. Saying things twice. For emphasis, to show how genuine and committed he is.

Watching Arsenal losing last night should have been a pleasure for Alan Sugar, the former Spurs owner.

Except that it wasn’t. Aiming to be the main attraction McCoist spoiled the experience of Mikel Arteta losing on penalties.

When you constantly hear the same phrases strung together it becomes very tiring.

McCoist will be one of the star acts for ITV at the World Cup Finals.

The commercial broadcaster always has a tough job competing with the BBC for viewers.

With 104 matches to be shared over six weeks that could result in an awful lot of broadcasting time for McCoist. Ab-sha-lootley Fletch. I have to say.

There is a fresher generation of former players moving into media work. Obviously not including Steven eeeeeeeeeeeeeeeee Gerrard.

McCoist might have pushed his luck, limited ability and cheeky chappy routine too far.

If there is more feedback like Sugar it might be time for ITV to edge McCoist side-wards and towards the exit door.

Football fans in Scotland know the real McCoist. It was on show at the Open Goal event at The Hydro last week.

He is an angry and bitter man. Twenty years in the shadow of Celtic has left him devastated. Despite the funny guy act, the last dozen years have been McCoist’s worst nightmare.

Now and then things can get quite raw. TalkSPORT listeners have heard that side a few times. Usually while broadcasting from home and looking in need of a good night’s sleep.

Hopefully the 2026 Champions League Final was the beginning of the end for McCoist. He has long over-stayed his welcome. Ab-sha-lutely Fletch.